Marketing Program

Why study Marketing?

Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners and others. Through the study of marketing, you’ll sharpen your public speaking, organizational, critical thinking and teamwork skills. You’ll also build communications skills and an awareness of the importance of ethics and social responsibility.

The Saint Mary’s approach

While taking the Bachelor of Commerce degree at the Sobey School of Business, you’ll focus on researching markets, advertising products, consumer behavior, and working with the public. Courses in retailing, sales, distribution management, advertising and promotion marketing are also offered.

Hands-on learning

Marketing students have participated in the Trumped competition, won the university’s Small Business Development competition, participated in co-op job placements, took part in international exchanges for course credit in Grenoble, France, Hong Kong, Sweden, and the Netherlands, and were awarded the prestigious Homburg Mobility Award for international exchange.

Sample courses offered:

  • Introduction to Marketing
  • Consumer Behavior
  • Marketing Research
  • International Business Management
  • Retail Management
  • Marketing Policy
  • Brand Management

Career opportunities:

  • Product/brand manager
  • Marketing research analyst
  • Promotions and sales reps
  • Advertising manager
  • Customer service manager
  • E-marketing assistant/manager
  • Marketing assistant/manager

What our students are saying

“I studied from September to December 2010 at Grenoble Ecole de Management in Grenoble, France, in the heart of the Alps. I was able to earn transfer credits that helped fill the requirements for graduation. The experience in France was an amazing attribute to my studies at Saint Mary’s, as it helped me to look at business from a different angle and to work with a diverse set of students from countries around the world!”

- Max Rose BComm'10 MBA'11

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